8/21/2023 0 Comments Benjamin aura definitionOther online platforms and institutions have also come to realize the importance of exhibiting galleries online. By taking advantage of social media and the platform it offers, the artist is able to curate their own work and engage directly with their audience who concurrently become their critics and collectors. Contrary to today where a large number of people can view an artwork when it appears on their timeline, in many cases, resulting in an artist receiving just as much, if not more recognition than a person who solely relies on traditional exhibitions. Prior to the mass use of social networking sites, an aesthete or art collector would be required to view art in its tangible presentation. Artists such as Romeo Britto and Michelle Vella are examples of individuals who are known for posting an assortment of their works online while starting an important discourse on aesthetics and exhibition methodologies.Ĭredit: Michelle Vella / artists who upload their artworks online subvert our traditional habits of cultural consumption. For the past few decades, art that is reproduced online has served as a creative and social space for people to discuss and view artworks that would otherwise be inaccessible. However, the phenomenon of viewing artwork online is one that is not new. To Benjamin’s standards, the aura in modern society has declined due to both technology’s ability to reproduce ad infinitum and the resulting precedence that reproducibility and representation take over reality. More straightforwardly, the aura of a work of art is the authenticity and authority felt while in its presence. According to Benjamin, visual works have an aura that he defines as: “a strange tissue of space and time: the unique appearance of a distance, however near it may be…” adding, “what withers in the age of technological reproducibility of the work of art is the latter’s aura.” In one of his most famous essays, The Work of Art in the Age of Mechanical Reproduction, the scholar examines reproducibility and the negative effects it engenders within the spectator. In the age of the hyper-digital, does digital technology contribute to a depreciation of the intrinsic value of art?Ĭritical theorist Walter Benjamin believes that art has historically always been reproducible. Which in turn, can facilitate opportunities to further their career and ways to connect with legitimate members of the artistic community. When an artist uploads their work online, multiple people at multiple locations can view their content all at the same time. But how is this digital paradigm affecting the art we produce and consume?Īlthough still regarded as prestigious, visual artists are no longer required to utilize traditional institutions such as museums and galleries to have their work showcased and validated. When considering the current state of our world-at-large, especially amidst the Covid-19 pandemic, advances in digital communication have proven to be vital for anyone attempting to increase awareness and access information.
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